Beyond the Booking: Shaping Iceland's future hospitality
Photo by Einar H. Reynis on Unsplash
Valpas Road Show

Beyond the Booking: Shaping Iceland's future hospitality

30 September 2026 · 17:00 - 21:00
Bíó Paradís, Reykjavik

Join Icelandic hoteliers and owners at Bíó Paradís on 30 September 2026. Drinks from 17:00, a 40-minute panel at 17:30 on making Iceland more competitive as a destination, followed by a film.

How can we make Iceland more competitive as a destination? Beyond the Booking brings Icelandic hoteliers and owners together at Bíó Paradís to discuss what is actually working for Iceland today and what we can do together as an industry, rather than each hotel on its own.

Doors open at 17:00 for drinks. At 17:30, a 40-minute panel explores how we can build on Iceland's strengths and work together to keep the destination competitive. A film follows the panel.

The evening is for Icelandic hotel general managers, owners and rooms division leaders. Seats are limited to the screening room, so please register early.

Agenda

What to expect during the event

17:00

Doors open and drinks

17:30

Panel: Making Iceland more competitive as a destination

17:30–18:10 · A 40-minute discussion on what is actually working for Iceland today and what we can do together as an industry, rather than each hotel on its own. Followed by a film screening (film to be announced).

Spread the word

Know someone who should be there?