Photo by Einar H. Reynis on UnsplashStays That Matter: Shaping Iceland's future hospitality
Join Icelandic hoteliers and owners at Bíó Paradís on 30 September 2026.
How can we make Iceland more competitive as a destination? Stays That Matter brings Icelandic hoteliers and owners together at Bíó Paradís to discuss what is actually working for Iceland today and what we can do together as an industry, rather than each hotel on its own.
Doors open at 17:00 for drinks. At 17:15, a 30-minute panel explores how we can build on Iceland's strengths and work together to keep the destination competitive, with Guðrún Dadda Ásmundardóttir, SAF board member and CEO and owner of Arnanes Country Hotel, and Hjörtur Valgeirsson, COO at Íslandshótel. After the panel, we screen The Grand Budapest Hotel.
The evening is for Icelandic hotel general managers, owners and rooms division leaders. Seats are limited to the screening room, so please register early.
Agenda
What to expect during the event
Doors open and drinks
Panel: Making Iceland more competitive as a destination
17:30–18:10 · A 40-minute discussion with Guðrún Dadda Ásmundardóttir (SAF board member, CEO and owner of Arnanes Country Hotel) and Hjörtur Valgeirsson (COO, Íslandshótel) on what is actually working for Iceland today and what we can do together as an industry, rather than each hotel on its own.
The Grand Budapest Hotel
Who you'll meet
The people speaking at and attending this event
Valpas
Guðrún Dadda Ásmundardóttir
CEO/Owner & SAF Board Member, Arnanes Country Hotel
Hjörtur Valgeirsson
COO, Íslandshótel