Phocuswright Europe 2026

Valpas at Phocuswright Europe 2026

What travelers and buyers really think about bed bug safety

At Phocuswright Europe 2026, Valpas will present new insights from our latest study on traveler and corporate buyer attitudes toward bed bugs, hotel safety, and booking behavior.

As global travel increases, so does awareness of bed bug risk. Yet the industry still treats it as a reactive operational issue rather than a commercial and distribution opportunity.

Our research reveals:

• How bed bug safety influences booking decisions

• Why corporate travel buyers are reassessing hotel risk criteria

• The growing gap between traveler expectations and hotel guarantees

• How visible certification impacts trust and conversion

With more than 300 hotels already certified bed bug-safe, Valpas is defining a new hotel attribute: permanent bed bug safety, backed by digital proof that can be surfaced across booking platforms.

At Phocuswright, we’ll explore how safety, sustainability, and structured certification data are becoming powerful levers in travel distribution.

If you’re attending and want early access to the findings — or to discuss how certification can become a bookable attribute — let’s connect.