Beyond the Booking: Brussels
Photo by Rafael Hoyos Weht on Unsplash
Valpas Road Show

Beyond the Booking: Brussels

27 October 2026 · 17:30 - 19:30
Made in Louise, Rue Veydt 40, 1050 Brussels, Belgium, Brussels

Afterwork for the Brussels hotel community at Made in Louise. One evening of drinks and good conversations on what guests now expect beyond the booking.

Hey there,

You're invited to an afterwork full of networking, and conversations going way beyond the booking.

7 in 10 travellers already scan for bed bug safety before they book (Phocuswright 2026, n=1,082). Beyond the Booking brings hoteliers, owners and technology partners into one room, one city at a time, to work through what guests are now looking for and what that changes for revenue, distribution and standards.

After a first evening in Copenhagen, we're bringing the series to Brussels. Made in Louise is opening its doors in Ixelles for the local hotel community.

Doors open at 17:30 with drinks, and soon after we'll kick off a short conversation on what guests expect when researching and booking a hotel in Brussels, the trends influencing their decisions, and how expectations around the booking journey and the stay itself are evolving. We'll bring the hard facts and ask what you're seeing on your side, so come ready to share.

After that, the evening belongs to conversation, with peers from hotels across Brussels and the Valpas team.

Spots are limited, so make sure to register, and we'll save you a glass or two.

Agenda

What to expect during the event

17:30

Doors open & welcome drinks

Arrive and settle in

18:00

Market conversation: What guests expect beyond the booking

Guest speaker to be announced

18:30

Drinks & conversation

The rest of the evening belongs to conversation.

Attending from Valpas

Valpas team members attending this event

Sofi Laakso

Sofi Laakso

GTM

Book a meeting

Spread the word

Know someone who should be there?